Friday, September 2, 2011

Ganesh Chaturthi, an Insurers Diwali

Celebrating Ganesh Chaturthi has become an expensive affair. Insurance cover for the richest Pandal in GSB Seva Sadan now costs 150 crores The Insurance policy for Lalbaugcha Raja which is the oldest Pandal costs 14 crores.

Ganesh Chaturthi is celebrated throughout India but the most expensive and detailed Pandals can be found in Western India. Ganesh Idols of different sizes and shapes are installed in various Pandals spread across the region to celebrate the 11 day festival.

This time there were a total of 1, 91,000 idols installed. The most expensive Pandal at the GSB Seva Sadan has their Ganesh decorated with real gold and silver ornaments. The crown is made of 25 kgs of gold. The throne of Ganesh is made of real silver. Other precious stones have been used to decorate and beautify the idol.

Enhanced security measures and increasing expenses on these Pandals have caused the demand for Insurance to rise. Ganesh Chaturthi has become a bonanza of short term high profit business for various Insurance companies.

No comments:

Post a Comment

So, what do you think?