Wednesday, September 4, 2013

IRDA advices insurers to follow TRAI norms for telemarketing

The Insurance Regulatory and Development Authority (IRDA) has directed all the CEOs of insurance companies to follow the regulations of the Telecom Regulatory Authority of India (TRAI) while carrying out their telemarketing activities. 

As per the Telecom Commercial Communications Customer Preference Regulations, 2010 issued by TRAI, those sending commercial communications should be registered with TRAI as a telemarketer. They are also supposed to use telephone from the ‘140’ number series and filter the numbers they are accessing through the National Customer Preference Register (NCPR) database before making voice call and sending SMSs.

No subscriber is allowed to do telemarketing activity through their normal 10 digit numbers.
In a circular released on Tuesday, IRDA said, “It has been brought to the notice of the Authority by the chairman of TRAI that some of the insurance companies and their marketing intermediaries, including agents, are engaging telemarketers not registered with TRAI to promote various products or services to customers, in breach of TRAI’s regulations.”

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