Saturday, April 2, 2011

Reliance Life Insurance pledges Rs. 25,000 per boundary during world cup final

There is a special announcement made by Reliance Life Insurance before the World Cup final. For every boundary hit, the company will donate Rs.25, 000. Boundaries scored by either side are eligible for increasing the total amount which goes to charity. This is in addition to the same offer for sixes. This is part of their boundaries for books initiative.

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There is already another scheme in place. For every six the same amount will be donated. All this money will be granted to "Room to Read". This was launched in association with the ICC and Room to Read. Room to Read is an international non profit organization.

Through this initiative, the money so received will be used to provide libraries with books and trained teachers to students. With around 96% of the world's youth deprived from this precious resource, this initiative could be a catalyst for a better future.

Many cricketers like Mahendra Singh Dhoni of India, Angelo Mathews of Sri Lanka, Shane Watson from Australia and many others have endorsed this novel campaign. If every six I hit will allow children to access books and libraries, then there is no better inspiration for me to play my best!" were the words of the Indian Captain Mahendra Singh Dhoni.

Let’s just hope, the Indian batsmen make a significant improvement in the total amount to be donated by Reliance Life Insurance in today’s

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