Monday, April 11, 2011

Max New York Life Insurance official sponsors of Pune Warriors

In its first ever direct partnership with an IPL team, Max New York Life Insurance will be the principal sponsor and official team partner of Pune Warriors. The company has been associated in some way or the other with IPL since it started. Now they will be directly associated with an IPL team.

The CEO and MD, Rajesh Sud was very excited about the new association. He mentioned that this new move demonstrates the company’s efforts to experiment and try out new avenues. This will give a boost to the brand and bring the company and its products more into the public eye. And IPL is a very effective way to achieve brand recognition among the public.

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The IPL team Pune Warriors is very excited about gaining such a sponsor as well. Abhijit Sarkar, the head of corporate communications, Sahara said. Both the brands will prove to be beneficial to each other.

The company will be coming out with various schemes, products and rewards initiative during this season. This move will improve stakeholder engagement with the brand. Also it will prove to be beneficial to stakeholder morale and satisfaction.

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