Monday, March 24, 2014

Insurers To Woo Customers By Mobile Apps

With the rise of internet users on mobile handsets, insurance companies are coming up with mobile applications offering customers the comfort of buying and renewing policies on the go. By the end of this March, the number of users accessing internet on their mobile handsets in India are expected to touch the 15.5 crore mark.

Some players, like-New India Assurance, a public sector leading general insurer, and private sector firm Cholamandalam M S General Insurance Company have already launched their mobile application.

“We launched the applications two weeks ago on a pilot basis. The New India Customer app is for customers who can get new policies or they can renew their current policy. We have already launched lot of mobility solutions“, New India Assurance, Deputy General Manager, Mr. K Ravi Shankar said.

There was good response to the initiative, Mr. Shankar said adding, about 20,000 downloads of the app had been made so far.

The company, in addition to this, is concentrating to create awareness of the need of insurance among rural people by launching a mobile van, which will help agents to reach the prospective customers in their place itself.

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