LIC emerges as India's no. 1 BFSI brand

Country's largest insurer the Life Insurance Corporation (LIC) of India has emerged as India's top-notch brand in Banking and Financial Services Industry (BFSI) category. The insurance giant was the only state-owned insurer in the BFSI category list, which had 29 contenders.

The list includes six insurers and 19 banks of which 10 are state-owned banks. These results are based on a survey conducted across 16 cities by the Trust Research Advisory (TRA), a brand intelligence company, published in a report titled India's Most Attractive Brands.

In the list, the insurance giant is closely followed by private sector financial behemoth ICICI, which ranked 2nd in the list. While, SBI ranked 3rd among all BFSI brands featured and tops the list of India's Most Attractive Brands.

Axis Bank ranked first in the Most Attractive Private Bank category followed by IDBI Bank. There are only two foreign banks listed of which HSBC named as India's Most Attractive Foreign Bank followed by Citibank.

In the public sector banks' category, SBI followed by UCO bank, which ranked 2nd in the category. While PNB Bank and Bank of Baroda ranked 3rd and 4th respectively in the category.

In private insurers' category, Aviva Life is leading the list, followed by ICICI Prudential. Max Life and Bajaj Allianz ranked 3rd and 4th respectively in the category.

Source: http://www.insuringindia.com